{"id":2885,"date":"2025-06-09T14:51:06","date_gmt":"2025-06-09T14:51:06","guid":{"rendered":"http:\/\/citygreenlight.com\/citizen-engagement-platform-parma\/"},"modified":"2025-08-29T12:36:42","modified_gmt":"2025-08-29T12:36:42","slug":"citizen-engagement-platform-parma","status":"publish","type":"post","link":"https:\/\/citygreenlight.com\/en\/citizen-engagement-platform-parma\/","title":{"rendered":"Parma, citizens at the forefront of the ecological transition with City Green Light and the citizen engagement app AWorld"},"content":{"rendered":"\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-96eee862d50ad73bbaef6fb393538ade\" style=\"font-size:17px\">The collaboration between City Green Light and the Municipality of Parma has led to the launch of the citizen engagement project on the AWorld platform &#8216;Together towards Parma Climate Neutral 2030&#8217;, aimed at raising awareness, educating, and mobilising citizens on environmental issues.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-fc283488e5887af61626c79b110a8a1b\" style=\"font-size:15px\">Parma confirms its position at the forefront in Europe on the path towards climate neutrality, an ambitious goal that places the city among the &#8220;100 climate-neutral and smart cities by 2030&#8221;. This commitment is taking shape through concrete initiatives which, <strong>thanks also to the contribution of City Green Light<\/strong>, have already delivered tangible results.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-8365d2055eeaf52595dbc806575d749c\" style=\"font-size:15px\">Since 2016, the management of City Green Light has led to a <strong>nearly 50% reduction in reports of malfunctions<\/strong> in Parma\u2019s public lighting systems, with the monthly average of service requests falling from 250 to 130, and to an <strong>energy saving of nearly 70%<\/strong>.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-ca3950ea1e907f812abe39b283f67d2d\" style=\"font-size:15px\">These results, achieved through a <strong>total investment of \u20ac10 million<\/strong> to upgrade the entire public lighting network, demonstrate the effectiveness and ongoing commitment of the Group, positioning Parma among the most forward-thinking and sustainability-focused cities in Italy.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-2325967e7c4faa294daa872a641606d7\" style=\"font-size:15px\">It is within this context that the collaboration between City Green Light and the Municipality of Parma was launched, with the <strong>citizen engagement<\/strong> project on the AWorld platform &#8220;<em>Together towards Parma Climate Neutral 2030<\/em>&#8220;, aimed at raising awareness, educating and mobilising citizens on environmental issues.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-01a21622cff8f73a69b87538aa164259\" style=\"font-size:15px\">The goal is <strong>to raise widespread awareness and promote sustainable behaviors<\/strong> that can support Parma\u2019s ambitious targets for a climate-neutral future by 2030. The choice of AWorld aligns perfectly with <strong>City Green Light<\/strong>\u2019s mission, expanding its commitment from urban lighting to a broader context of sustainability, acting as an active partner in the city\u2019s ecological transition and a catalyst for innovation.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-82dc3192ebf6d370d4c3b6408e2f0b40\" style=\"font-size:15px\">The program &#8220;<em>Together towards Parma Climate Neutral 2030<\/em>&#8221; will run for <strong>six months<\/strong>, from June to November 2025, focusing on key environmental issues through monthly thematic missions.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-4ef403b3d811e6113c9031bd44d3c80e\" style=\"font-size:15px\">Each month, citizens will have the opportunity to explore a different topic: energy saving and lighting in June; urban greenery and bee protection in July; renewable energy and energy communities in August; sustainable mobility in September; sustainable nutrition and product quality in October; and circular economy and waste management in November.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-187c78daf1fb8ad6279f0a85bd6980c8\" style=\"font-size:15px\">Within the app, users will be encouraged <strong>to daily log<\/strong> their <strong>sustainable routines<\/strong>, <strong>explore educational content,<\/strong> achieve goals related to sustainable mobility, engage in personal wellness activities, read curated news promoted by the Municipality of Parma, and participate in qualitative surveys.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-0a49a0f531af3cee4afb792c91fda094\" style=\"font-size:15px\">These activities will allow participants <strong>to earn XP points<\/strong>\u2014useful for climbing the community leaderboard\u2014and <strong>gems<\/strong>, which can be spent in the app\u2019s exclusive marketplace to <strong>unlock special offers<\/strong> and <strong>sustainable rewards<\/strong>.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-8db18fa58b08fcae522b6a44daeabde5\" style=\"font-size:15px\"><strong>Group missions<\/strong> will also be organized to encourage collaboration and strengthen the sense of community belonging.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-70e0860f52227fbc486459eb4f58e50c\" style=\"font-size:15px\"><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-70e0860f52227fbc486459eb4f58e50c\" style=\"font-size:15px\"><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-70e0860f52227fbc486459eb4f58e50c\" style=\"font-size:15px\"><\/p>\n\n\n\n<p class=\"has-text-dark-color has-text-color has-link-color wp-elements-70e0860f52227fbc486459eb4f58e50c\" style=\"font-size:15px\"><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaboration between City Green Light and the Municipality of Parma has led to the launch of the citizen engagement project on the AWorld platform &#8216;Together towards Parma Climate Neutral 2030&#8217;, aimed at raising awareness, educating, and mobilising citizens on environmental issues. Parma confirms its position at the forefront in Europe on the path towards [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[443,344],"tags":[176,177,37,420,347],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-news","tag-aworld","tag-citizen-engagement","tag-city-green-light","tag-municipality-of-parma","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>City Green Light and Parma launch the citizen engagement project<\/title>\n<meta name=\"description\" content=\"The collaboration between City Green 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